1. The maxim of quantity :
a. Make your contribution as informative as required;
b. Do not make your contribution more informative than required.
2. The maxim of quality :
a. Do not say what you believe to be false;
b. Do not say that for which you lack, adequate evidence.
3. The maxim of relevance :
Make your contribution relevant.
4. The maxim of manner :
Be perspicuous, and specifically :
a. Avoid obscurity
b. Avoid ambiguity
c. Be brief
d. Be orderly
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